40th Anniversary Balloons

Celebrate Bradley Smoker’s 40th Anniversary

Posted on: January 23, 2025

After 40 years of providing pitmasters and home chefs with professional-grade, top-quality smokers, Bradley Smoker is ready for a change. Our smoker units will remain as reliable, durable, and user-friendly as ever, but we have big plans to reform our brand this year. As we continue to grow and evolve, we’ll roll out some impressive products, reveal our cool new Bradley Smoker logo, and invite the next generation of food smoking novices to embrace a healthy and entertaining outdoor cooking lifestyle.

The Bradley Smoker Story

Our story started when a master food smoker reached out to us for fishing advice, and we struck a deal—we'd teach him to fish if he taught us to smoke salmon. We shared our golden rule: don't fish where there are no fish! He shared his: control the smoke, plain and simple.

With that principle in mind, we set out to create a food smoker that produced clean, continuous smoke without constant attention. Local gourmet chefs were the first to try the Bradley Smoker, which delivered fantastic smoke and outstanding flavor. Forty years later, we’re still bringing it to everyone who loves good smoked food.

Bradley’s mission has always been to deliver smokers that produce the best smoked food for your table. Since the ’70s, we’ve offered the best smoke flavors, a wide selection of products, and the convenience of automatic-feeding Bradley Bisquettes®. Our vision is to be the go-to company for electric smokers—to help people discover the beautiful taste of smoked food without the hassle of a stick or pellet smoker. 

New Year, New Focus

In this upcoming year, we’ll branch out and share some of our secrets, such as how we really make our extraordinary Bisquettes. We’ll also share our tips on how carnivores can eat good, clean, and healthy food. In recent years, smoking has become more than just a method of cooking; it’s a lifestyle that we want others to adopt and enjoy. After all, when used as a noun, the word barbeque means a social gathering where barbecued food is eaten. In this 40th year of Bradley Smoker, we’re focusing on bringing people together from all walks of life to bond over one common passion: smoking food.

We weren't the first to venture into the electric smoker game—and we certainly won’t be the last—but we pride ourselves on being the best. Stick with us as we continue to advance and innovate the electric smoker industry.